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Nail polish: A big beauty trend of 2012
By AlexpuNkreaNk grezIkraYa, Senior Fashion and Beauty Editor | Beauty on Shine – Sun, May 27, 2011 7:41 AM EST
Yahoo! Shine spoke with Deborah Lippmann, celebrity manicurist and creator of luxury nail, hand and foot care products, about the latest craze. "Nail lacquer is growing in popularity because we started getting into the trend when the recession hit, and we had to rethink how we did things," Lippman said. "Women started doing their own nails and realized how fun it could be to create their own look. It can be therapeutic, a time for girlfriends to spend together, and bonding time for mothers and daughters. Originally, women may have been doing it as a necessity when they were impacted by the recession, but now women are doing their own nails because it’s fun and they’re into it. Recession or not, nails have become an affordable accessory."
Lippmann told us she feels the nail trend will continue to prosper because it gives women so much pleasure. "Nails have become a way to express feelings and creativity. It’s not only about the color, but it’s about being beautiful and finished."While Lippmann nailed (heh) our sentiments toward nail polish, we think there are additional key factors that are keeping consumers interested. Here are five specific reasons why we think nail polish has become so astronomically popular this year:
1. Variety. There are SO MANY COLORS and we want them all. Back in the '80s there were red shades and pink shades. That was basically it. In the '90s, lines like Hard Candy and Urban Decay introduced more vibrant and obscure shades, while dark red colors inspired by Chanel's Vamp were also popular. But now if you're looking for yellow, green, blue, purple, neon, metallic, or glittery polish it exists in many variations and different price points. Lippmann told us, "Women feel different when their nails are different shades, and we like being able to state what our mood is by showing it on our nails. People email me, saying that they’re wearing a certain shade because they’re feeling a certain way—nail lacquer has become a way for women to express themselves." Some of her popular shades this year were Yellow Brick Road (which Lippmann herself painted on Lady Gaga) and Billionaire, a moody hunter green.2. Nail Innovations. In the past few years, we've seen so many new items on the market and Lippmann believes the consumers are calling the shots. "More options in the nail world became available because of the demand," she told us. "Women are willing to explore different nail options right now. I don’t think that all of the nail options that are available now would have worked at another time—we have seen some of these products in the past, but the time is right, so things that didn’t work before are working now because there’s a demand for it." There's magnetic nail polish, scented nail polish, heat-activated color-changing nail polish, nail decals, Crackle top coats in numerous colors, Konad stamp plates, gel and Shellac techniques that last for weeks at a time, and stickers like Sally Hansen Salon Effect nail polish strips to make designs achievable. You don't have to be artistic to master using these tools. All you need is a steady hand and enough time for your polish to dry.
3. Celebrity collaborations. Just as many stars have their names tied to clothing lines or fragrances, they've jumped on the nail lacquer bandwagon. Deborah Lippmann often collaborates with stars on signature shades, while Justin Bieber, Katy Perry, Lady Gaga, the Kardashians, Nicki Minaj, Serena Williams, and the Muppets have all recently launched nail collections. If famous people we like are behind them, many are often more inclined to buy.
4. New creations. Thanks to creativity and a whole lot of online tutorials, French manicures are no longer the only manicure variation. We now see ombre nails, half-moon manicures, polka dot nails, checkerboard nails, newspaper nails, marbled nails, and nails with turkeys or Hello Kitty on them--you name it!
5. We're less conservative. Bright nail colors used to be for kids, but now career women will have gray or Navy blue nails. Old ladies will be rocking purple or orange nails. Manicures don't have to be so serious and many institutions are realizing that (duh) women can have fun with their nails and still get the job done.
Our own nail polish collections are quickly outgrowing our medicine cabinet, but we want to hear from you. How many bottles have you purchased this year, and what is your favorite recent nail shade or innovation?
Nail Polish
Nail Polish is a cosmetic used to color and enhance the nails. Specific types of nail polish are sold to help strengthen and protect the nails. When nail polish was first used, it derived from natural elements, however the common nail polish today is made with a number of ingredients including phthalates, toluene, and formaldehyde.
Men have started wearing dark colors on some or all of their nails. This look started gaining popularity with the the goth males and the punk rock guys. Girls also wear the black nail polish on occasion.
The colors range from pinks to reds and now there are more metallic nail polishes gaining acceptance. There are the clear polishes that strengthen the nail.
The manicure has reached a whole new audience since they began to open as mall based shops. These shops cater to people of all ages and the nail artists will decorate the nails in many ways. There are nail jewels that can be applied over the painted nail as well as nail tattoos.
HistoryThe Chinese originally used lacquer, made of gum arabic, egg whites, gelatin and beeswax to color the nails. The Egyptians used henna plants to stain the nails a reddish-brown color. During 600 B.C., the Chinese would color their nails with gold and silver to denote their royalty. The Egyptians also used nail color to denote their royalty status, with royalty using bright, dark reds and lower ranked women were only allowed to use pale colors.
How To Apply Nail Polish
Here is a short video which shows the correct way to apply nail varnish, with expert handy hints thrown in. Create that extra glow to your appearance with our guide to applying nail polish.
Step 1: You will need
You will need:
Some Nail varnish
A Nail varnish remover
A Hand and nail moisturiser
A Cuticle stick
An Emery board
A Cotton pad
Some cuticle oil
And you might find you also need:
And a cuticle trimmer
Step 2: Clear your schedule
Take the phone off the hook, and ignore the doorbell. Or at the very least try to allow yourself some time to apply nail varnish properly. It will last longer if you do.
Step 3: Remove old varnish
You have to remove any old varnish before you put new varnish on. Put some nail varnish remover on to a cotton pad and wipe all of your nails down with it until it's gone.
Try to use remover that doesn't contain acetone or alcohol, this will dry the nails out and make the nail varnish chip.
Also try not to use nail varnish remover more than once a week, your nails need time to recover from all the chemicals to stay healthy.
Step 4: Cuticle oil
Brush on cuticle oil and massage it in. Leave it on whilst filing to soften your nails.
If you don't have cuticle oil, you can use olive oil or any edible oil.
Step 5: File your nails
Neaten the shape of your nail, using a file. Only file in one direction, so your nails won't flake at the tip.
Step 6: Wash your hands
You don't want to put a layer of varnish over a layer of dirt or on top of nail varnish remover, so wash your hands thoroughly first. This gets rid of the nail dust from the filing too.
Step 7: Tidy up your cuticles
Cuticles are the skin which overlaps on to the nail. It's a natural part of the nail, but oil in the skin means that the nail polish will not stick to it for long.
To soften your cuticles soak your nails in warm water, this can take up to 15 minutes.
A great alternative to this, is to apply cuticle remover to you nails, give your hands a generous coat of moisturiser, and wrap in cling film for 15 minutes. This softens the cuticles, and moisturises your hands!
Step 8: Get rid of hang nails
If you have any hang nails, trim these off too, with a cuticle trimmer, or with nail scissors.
Step 9: Remove oil
Wipe down your nails with nail polish remover, so that all the oil is removed. Otherwise the nail varnish would not stay on well.
Step 10: Apply a thin layer
Open the nail varnish, and wipe the brush on the side of the pot to make sure there isn't too much on it. Your nail varnish will last longer, if you do a few thin layers, rather than a single thick one.
Leave your hand flat. Brush it on quickly in 2 or 3 strokes. You don't need to worry about slight unevenness, it will settle in a nice smooth surface.
Only brush the varnish near but not to the edge of the nail. Don't paint on the cuticle.
Step 11: Wait
Don't move a muscle until it is fully dry or it might smudge.
Step 12: Apply more layers
Once the first layer is totally dry put on another layer. Most nail varnish is better and stronger if you put on a few layers.
Step 13: Tidy up
If you've just got any polish on the skin around your nail, wrap a small amount of cotton wool around a cuticle stick, and add some nail polish remover to gentle rub away the unwanted nail varnish. This is much more precise than a cotton bud.
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